Privacy policy

Last Updated: September 24, 2026

This Privacy Policy explains how SkinCerum (“SkinCerum,” “we,” “us,” or “our”) collects, uses, stores, discloses, and otherwise processes personal information when you visit our website, purchase products from our Shopify store, create an account, subscribe to communications, contact customer support, participate in promotions, or otherwise interact with us.

For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be associated with an individual, subject to the definitions provided under applicable law.

By using our website or services, you acknowledge that you have reviewed this Privacy Policy. This policy should be read together with our Terms of Service, Return & Refund Policy, Shipping Policy, and any other notices displayed on our website.

Information We Collect

The type of information we collect depends on how you interact with SkinCerum. We may collect information directly from you, automatically through our website, or from service providers and business partners that help us operate our Shopify store.

Information you may provide directly to us includes:

  • First and last name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Account login information
  • Order and purchase history
  • Products added to your cart or wishlist
  • Return, refund, and exchange information
  • Customer support communications
  • Product reviews and feedback
  • Survey or questionnaire responses
  • Marketing preferences
  • Information you provide when participating in promotions or giveaways

Please avoid sending us unnecessary sensitive personal information through customer service forms, email, reviews, or other communication channels.

Order & Transaction Information

When you place an order through our Shopify store, we may collect information required to complete and manage your purchase, including your name, contact details, billing and shipping information, products purchased, order value, discount codes, transaction status, and delivery information.

We may use this information to process orders, provide order confirmations, arrange shipping, manage returns and refunds, detect suspicious activity, maintain transaction records, and provide customer support.

Payment Information

Payments may be processed through Shopify Payments or other payment providers available at checkout. Payment providers may collect information such as payment card details, billing information, transaction identifiers, fraud-prevention information, and other data necessary to authorize and process payments.

SkinCerum generally does not directly receive or store complete payment card numbers. Payment information is processed by the applicable payment provider according to its own privacy and security practices.

Information Collected Automatically

When you browse or use our website, certain information may be collected automatically through cookies, pixels, tags, log files, software development tools, and similar technologies.

This information may include:

  • IP address
  • Approximate location based on IP address
  • Browser type and version
  • Device type
  • Operating system
  • Device identifiers
  • Pages and products viewed
  • Links and buttons clicked
  • Search terms entered on our website
  • Cart and checkout activity
  • Date and time of visits
  • Session duration
  • Referring website or advertisement
  • Website performance and error information
  • Interactions with marketing emails and advertisements

We may use this information to operate our website, improve navigation, understand customer interests, analyze website performance, prevent fraud, and improve our products and marketing.

Information From Third Parties

We may receive information from third parties that provide services to SkinCerum, including Shopify, payment providers, shipping carriers, fulfillment providers, analytics companies, advertising platforms, customer service tools, and marketing providers.

The information received may include transaction data, delivery updates, advertising engagement information, fraud-prevention signals, and other information necessary to provide or improve our services.

How We Use Personal Information

We may use personal information for purposes including:

  • Processing and fulfilling purchases
  • Processing payments, refunds, and returns
  • Providing order confirmations and shipping updates
  • Creating and managing customer accounts
  • Maintaining shopping carts and saved preferences
  • Providing customer support
  • Responding to inquiries and requests
  • Managing product reviews and customer feedback
  • Improving our products and services
  • Personalizing the shopping experience where permitted
  • Analyzing website usage and performance
  • Measuring advertising effectiveness
  • Sending marketing communications where permitted
  • Preventing fraud and unauthorized transactions
  • Protecting our website and customers
  • Maintaining business, tax, and accounting records
  • Enforcing our policies and contractual rights
  • Complying with legal and regulatory requirements

Shopify

Our ecommerce store is powered by Shopify. Shopify provides the technology that allows us to display products, manage checkout, process orders, maintain customer information, and operate other ecommerce functionality.

When you interact with our store, Shopify may collect and process personal information relating to your device, browser, orders, transactions, checkout activity, and interactions with our website.

Shopify may process information as a service provider to SkinCerum and may also process certain information for its own permitted purposes. Shopify's handling of personal information is subject to its own applicable privacy notices.

Cookies & Similar Technologies

SkinCerum, Shopify, and our service providers may use cookies, pixels, tags, local storage, and similar technologies to provide website functionality and understand how our store is used.

Cookies may be used for purposes including:

  • Keeping the website secure and functional
  • Remembering shopping cart contents
  • Remembering user preferences
  • Supporting checkout functionality
  • Understanding website traffic
  • Measuring website performance
  • Analyzing product engagement
  • Measuring marketing campaigns
  • Preventing fraud
  • Providing personalized advertising where permitted

Some cookies are necessary for the website to operate. Other cookies may be optional depending on your jurisdiction and preferences.

You may be able to manage cookies through your browser settings or through a cookie preference or consent tool displayed on our website. Blocking certain cookies may affect some website functionality.

Analytics

We may use analytics technologies provided by Shopify or other analytics providers to understand how customers use our website.

Analytics may help us understand which pages and products receive the most engagement, how customers navigate through the website, which marketing channels generate visits, and where technical improvements may be needed.

Analytics providers may use cookies or similar technologies and may receive information such as device identifiers, IP addresses, browsing activity, and referral information.

Advertising & Personalized Marketing

Where permitted by applicable law, SkinCerum may work with advertising and marketing partners to promote our products, understand campaign performance, and provide advertisements that may be more relevant to your interests.

This may involve the use of cookies, advertising identifiers, browsing information, purchase activity, or other online identifiers.

Depending on your location, certain advertising activities may be considered “targeted advertising,” “sharing,” or “sale” of personal information under applicable privacy laws. Where required, we will provide applicable choices or opt-out mechanisms.

Email Marketing

If you subscribe to our emails, we may send you product news, skincare information, promotions, special offers, product launches, abandoned-cart reminders, and other marketing communications where permitted.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email.

Unsubscribing from promotional communications does not prevent us from sending transactional or service-related messages such as order confirmations, shipping updates, security alerts, or customer support responses.

SMS & Text Messaging

If SkinCerum offers SMS marketing and you choose to subscribe, we may use your telephone number to send promotional or transactional text messages.

Message frequency may vary, and message or data rates may apply depending on your carrier. You may opt out using the instructions provided in the applicable messages.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide our services, comply with legal requirements, or protect our customers and business.

Recipients may include:

  • Shopify and ecommerce technology providers
  • Payment processors and financial service providers
  • Shipping carriers and fulfillment providers
  • Customer service providers
  • Email and SMS communication providers
  • Analytics providers
  • Advertising and marketing partners
  • Fraud prevention and cybersecurity providers
  • Cloud hosting and data storage providers
  • Professional advisers, including attorneys and accountants
  • Government authorities where disclosure is legally required

We require service providers to process information for appropriate purposes and in accordance with applicable contractual and legal obligations.

Fraud Prevention & Security

We may use personal information to detect and prevent fraudulent transactions, account misuse, payment fraud, unauthorized access, chargeback abuse, suspicious activity, and other security threats.

This may involve automated fraud-screening tools provided by Shopify, payment processors, or other security providers.

Automated Processing

Certain technologies used by our store or service providers may automatically analyze transaction, device, or behavioral information to help detect fraud, personalize website content, or determine the relevance of marketing.

Where applicable law provides rights related to automated decision-making, we will honor eligible requests as required.

Business Transfers

Personal information may be disclosed or transferred if SkinCerum is involved in a merger, acquisition, restructuring, financing, bankruptcy, sale of assets, or other corporate transaction.

Any successor or acquiring organization may continue to process personal information subject to applicable privacy requirements.

Legal Disclosures

We may disclose information when we reasonably believe disclosure is required to comply with applicable law, regulation, court order, legal process, governmental request, or law enforcement inquiry.

We may also disclose information where reasonably necessary to protect the rights, property, security, and safety of SkinCerum, our customers, our service providers, or others.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, legal, regulatory, tax, accounting, security, and dispute-resolution purposes.

Retention periods may depend on factors including:

  • The nature of the information
  • Whether you maintain an active customer account
  • Our contractual obligations
  • Fraud and security considerations
  • Tax and accounting requirements
  • Applicable statutes of limitation
  • Legal or regulatory retention requirements

When personal information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable law.

Data Security

SkinCerum uses reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, misuse, alteration, destruction, or loss.

However, no website, database, payment system, or method of electronic transmission can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and should contact us if they believe their account or information has been compromised.

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights concerning your personal information.

These rights may include the right to:

  • Request confirmation that we process your personal information
  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of eligible personal information
  • Request a portable copy of certain personal information
  • Withdraw consent where processing is based on consent
  • Object to certain processing activities
  • Restrict certain processing activities
  • Opt out of targeted advertising where applicable
  • Opt out of certain sale or sharing of personal information where applicable
  • Appeal certain privacy-request decisions where applicable

These rights are not absolute and may be subject to exceptions under applicable law.

How to Submit a Privacy Request

To request access, correction, deletion, or another available privacy right, contact us at Support@skincerum.com.

Please provide enough information for us to identify your account or transaction and understand your request.

We may need to verify your identity before responding to certain requests. Verification may involve confirming your email address, order information, account information, or other details.

We will respond to verified requests within the period required by applicable law.

Authorized Agents

Where permitted by applicable law, you may authorize another person or organization to submit a privacy request on your behalf.

We may request evidence that the agent has authority to act for you and may still require direct verification of your identity.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state consumer privacy laws.

Depending on your state, these rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, profiling, sale, or sharing activities.

SkinCerum will not unlawfully discriminate against customers for exercising applicable privacy rights.

California Privacy Information

California residents may have additional rights concerning personal information, including rights to know about certain collection and disclosure practices, access certain information, request correction or deletion, and opt out of certain sale or sharing activities where applicable.

Depending on our actual data practices and legal obligations, SkinCerum may provide additional privacy controls or notices for California residents through our website.

We do not unlawfully discriminate against California consumers for exercising applicable privacy rights.

Do Not Sell or Share Preferences

Depending on the advertising and analytics technologies used by our Shopify store, certain disclosures of personal information may be treated as a “sale” or “sharing” under some privacy laws, even when no money is exchanged.

Where required, eligible customers may be provided with a method to opt out through our website's privacy preference tools or by contacting us.

Global Privacy Control

Where required by applicable law and supported by our website technology, we may recognize browser-based privacy preference signals such as Global Privacy Control (GPC).

The effect of these signals may depend on your jurisdiction and the technologies used by our store.

International Customers

SkinCerum may serve customers in countries outside the United States. As a result, personal information may be processed or stored in countries other than the country where you live.

Privacy laws in those countries may differ from those in your jurisdiction. Where required, we use appropriate safeguards for international transfers of personal information.

European & UK Privacy Rights

If applicable to your relationship with SkinCerum, individuals in the European Economic Area, United Kingdom, or other jurisdictions with similar privacy laws may have rights regarding access, correction, deletion, portability, objection, restriction, and withdrawal of consent.

Where applicable, our processing may rely on legal bases such as performance of a contract, legitimate interests, compliance with legal obligations, or consent.

Eligible individuals may also have the right to submit a complaint to the relevant data protection authority.

Children's Privacy

SkinCerum's website and products are intended for general adult consumers and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us improperly, please contact us at Support@skincerum.com so that we can review the matter and take appropriate action.

Third-Party Websites & Services

Our website may contain links to third-party websites, social media platforms, applications, or other online services.

SkinCerum is not responsible for the privacy, security, content, or data practices of third-party services.

We encourage you to review the privacy notices of any third-party service before providing personal information.

Social Media

If you interact with SkinCerum through social media, such as commenting on posts, sending messages, tagging our account, or participating in promotions, the social media platform may provide certain information to us.

Information you publicly share through social media may be visible to other users and is also subject to the privacy practices of the relevant social media platform.

Product Reviews & User Content

If you submit a product review, testimonial, photograph, or other content through our website, some information you choose to provide may be displayed publicly.

Please avoid including sensitive or unnecessary personal information in publicly visible reviews or submissions.

Account Security

If our website allows customer accounts, you are responsible for keeping your password and account credentials confidential.

Please notify us promptly if you suspect unauthorized access to your account. We may temporarily restrict access where necessary to protect your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers, legal obligations, or privacy practices.

When changes are made, we may update the Last Updated date displayed at the top of this page.

We encourage customers to review this Privacy Policy periodically to remain informed about how personal information is handled.

Contact SkinCerum

If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or have concerns about how SkinCerum handles personal information, please contact:

SkinCerum Customer Support
245 West 29th Street, Suite 1200
New York, NY 10001
United States

Email: Support@skincerum.com
Phone: +1 (212) 555-0148

Important: The New York address and telephone number above are sample contact details and should be replaced with SkinCerum's actual business information before this policy is published. This template should also be adjusted to match the Shopify apps, analytics tools, advertising platforms, cookie technologies, payment providers, shipping services, and regions your store actually uses. Consider obtaining professional legal review before publishing the final Privacy Policy.